Did you know that an Email List is your most valuable online marketing tool? Before you can send out an email newsletter, you need an email list. If you don't have one, start now by putting your customers' emails into a spreadsheet. You just need their first and last name, business name, and email address.
Then, whether in print or on your website, encourage people to opt-in to your email newsletter. This is a number one priority. The more they get to know your company, the more likely they will be to do business with you.